Zipcar logos on the Jail Trail?

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Ohiojeff
Participant
#

Anyone else notice that someone painted a slew of green Zipcar logos on the Eliza Furnace trail? I saw a bunch of them today under the Birmingham bridge area as I was riding to work. Zipcar is a great idea but I’m inclined to think less of them if they are going to paint logos on the trail, unless maybe they bought a sponsorship and are paying for trail upkeep?


erok
Keymaster
#

what!?! do you have pics?


Mick
Participant
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Note: at the Bikefest party, someone attached a Zipcar card to my handlebars.

I agree that zipcar is a great idea, but there are problems with the execution.

They could be offering discounts for Bike-Pgh members instead of spamming our events and roads.

Mick


mark
Participant
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oh oh oh!!!! i want to paint my logo all over the city!!!!!!!!!!!!


Ohiojeff
Participant
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No pictures at this point. As I said they were near Metaltech, under the overpass area. I suppose it cold have been chalk, but it looked like paint as I spun by. I’ll look again when I bike home tonight.


BradQ
Participant
#

MFONE

Haven’t these people heard what happens to taggers around these parts?


erok
Keymaster
#

that’s 2-5 years in prison


caitlin
Participant
#

i was going to be part of their low car diet thing this summer, but they told me i needed a car first to turn in keys to participate. oops. i thought i could move from no-car to low car, since they want cyclists to join them so badly.


Swalfoort
Participant
#

I got photos. There are 65 logos painted on, between the east end of the parking lot on Second Avenue out to the Bates Street trailhead, where they apparently ran out of paint. I see on CL that they are recruiting their “street team” again. Probably just creative “guerrilla marketers, but still no excuse for defacing public property


spakbros
Participant
#

call Danny Sullivan


erok
Keymaster
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anyone want to go out and paint BikePGH logos on route 28?


eMcK
Participant
#

Maybe the Warhol paid them to put their logo up around the city.


mfh100
Participant
#

It’s chalk…


Swalfoort
Participant
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They were clearly made with a stencil, many of which had what looked a LOT like spilled paint along the edges. The ones I touched did NOT rub off the way I expected chalk to do. And, the images get dimmer as they head out of town. The last couple are very faint. Very much what you would expect if you were running low on paint.


mfh100
Participant
#

It’s definitely chalk


salty
Participant
#

Mick, I assumed they had the blessing of bike-pgh to put those cards on the bikes, since they’re listed as a partner. Also there was some kind of discount code, $75 credit…

Still kind of a crappy thing to paint their logo on the path, even if it’s chalk. I like the idea of painting bike-pgh logos on the roads.


Chris Mayhew
Participant
#

Caitlin, who said they had to be legitimate car keys? Run by Home Depot, you can hand them a key ring that looks like something from MTV “Cribs” for like $10.


scott
Keymaster
#

Zipcar did not ask our permission before putting their marketing info on all the bikes at our party. I apologize for everyone who was annoyed by that.


robjdlc
Participant
#

Erok: dont tempt me.

I need to find some biodegradable spray paint.

“Hey check out my sweet tag before it rains.”


cbobc
Participant
#

Maybe they used this:

http://www.zimbio.com/Tour+de+France/articles/fjj2jhRQpOt/The+chalk+bot+what+s+that

Invented at CMU. Used on the Tour de France.

Terminator graffiti… haters.


dwillen
Participant
#

robjdlc, just get some of the paint they use for the bike lanes


erok
Keymaster
#

robjdlc, just get some of the paint they use for the bike lanes

ha ha post of the day


mark
Participant
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i am now going to patronize zipcar because they are so annoying and i need a truck… whats the best scam to get some zip car action for the cheapest.


Ohiojeff
Participant
#

It looked like paint to me, but I didn’t stop to examine them as I rode home. If chalk, the rain will do it’s work today. The Zipcar people have been all over downtown this summer pushing their service. It’s a good idea but they ought not to have marked the jail trail like that. Poor show by Zipcar.


scott
Keymaster
#

Anyone check out whether or not the rain washed these away?


anthony
Participant
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From hot metal to downtown, nothing.


gimpPAC
Participant
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I never saw those logos, but then I haven’t ridden down that way lately.

I actually just closed my account with Zipcar…I ideally wanted to use it for groceries or longer trips to see my folks, but couldn’t justify paying for the time the car would be sitting in park on a weekend or day trip. I’m instead using my housemates’ car…the TRUE car-share!

Good idea, they just need to re-tool their “occasional driver” program to make it cost-effective for non-car owners.


Ohiojeff
Participant
#

Most of them were still there this morning. Some a bit faded perhaps. If it was chalk, it’s some kind of chalk based paint, meant to last for a bit. There were plenty between the Hot Metal Bridge and downtown. They are, however, fairly small so you might not see them if you were looking for something larger.


Kordite
Participant
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A week later with rain in the meantime and there are still plenty of logos painted on the trail. Definitely not chalk.


rsprake
Participant
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They aren’t even cool looking. If your going to spam like this you have to at least make it art.


BradQ
Participant
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I wonder what Zipcar would think of someone stenciling some pro-bike slogans on their conveniently parked cars or the various Zipcar-parking-only signs around.


reddan
Keymaster
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I wonder what Zipcar would think of someone stenciling some pro-bike slogans on their conveniently parked cars or the various Zipcar-parking-only signs around.

As long as it’s only “chalk”, I’m sure they’ll be just fine with the idea.

Out of curiosity, I stopped to investigate the logos today during lunch. It may be some form of chalk, but it appears to be mixed with equal parts epoxy, ’cause I could barely even scratch a bit off with my fingernail.


BradQ
Participant
#

I know a few folks at the Zipcar HQ in Chicago, I should forward this thread to them…


salty
Participant
#

Any chance they actually paid the city to put their logos there? I assume not but we should probably find out for sure before we roast them.


Ohiojeff
Participant
#

Any chance they actually paid the city to put their logos there? I assume not but we should probably find out for sure before we roast them.

You’d think there would have been some PR if they had and that Bike Pittsburgh would have known.


caitlin
Participant
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maybe theyll offer a special discount to bikers who mention this to them?


erok
Keymaster
#

at least when kfc did this, they also filled potholes


Lyle
Participant
#

Ok, that’s a cool PR stunt.


caitlin
Participant
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ok i admit it. i just emailed Zipcar Pittsburgh and National to find out if they paid for it, and if not, if they are planning to maintain the trail to gain the favour of bicyclists.


caitlin
Participant
#

response already! more response forthcoming?

“Dear Caitlin,

Thanks for the email. I am forwarding this to our office in Pittsburgh. They will have more information on the situation and will be able to help you further.

Regards,

Chris

Zipcar Member Services

Zipcar, Inc.”

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