Nice! What I got out of this was, wearing my tweed jacket = promoting others to try a bicycle. 
A Steelers jersey would be even more effective. 
2012-01-11 13:23:22
2
A very cool campaign, London
Someone do this on BTWD;
http://vimeo.com/21340494
Also I want a BikePgh! safety vest.
2012-01-11 13:05:50