from the article:
It could be cheaper and more effective to ease congestion by looking for ways to reduce demand instead of meet it, Harries said. Possibilities could include so-called congestion pricing — imposing tolls during peak traffic periods — or improving alternate routes to make them more attractive to motorists. Some cities have removed parking spaces and increased transit options into particularly congested areas to reduce traffic.
now we're talking! it's not that long ago that this sort of thing would not have even come up in the conversation. it's nice to see that "build another highway" isn't necessarily the solution to every traffic problem any more.