One thing: if you don't have a tire and tube mounted, the rim is pretty light all by itself and might not have enough mass to keep spinning.
Now for a long quote straight from Peter's web page (Buy Lights And Wheels From Peter):
Schezbzflat! My hub feels notchy!
When you hold the wheel or hub in your hand and turn the axle, you'll feel a lot of resistance. There are 26 poles and 26 magnets in the SON28 hub (fewer in the SON20). That creates 26 points around the hub shell that the axle wants to settle in, and a corresponding 26 points where the axle doesn't want to be. In the transitions between those points, the axle wants to turn in one direction or the other, to find the point where it wants to settle. As you ride, the hub turns relative to the axle, and 26 times in each rotation of the wheel, the hub wants to turn one way, and then the other, theoretically speeding you up and slowing you down, 26 times per rotation. At speed, the effects of these two forces almost completely cancel each other out, leaving you with extremely low drag overall. It's only when you don't have a lot of mass (your weight) and inertia (your speed) that the effect is to actually retard the rotation of the hub axle. So there's no reason to be concerned about the way the axle feels when turned by hand.
The bearings cannot be adjusted!
Frequently, people decide that I'm stupid, (Who can blame them?) and that in fact the notchiness they feel while turning the axle by hand is due to the bearings being adjusted too tightly. This is not the case. I'm not quite that stupid. There is no adjustment for the bearings! They are sealed cartridge bearings, and require no adjustment. Nor is adjustment even possible.
On the end of the axle opposite the electrical connectors of older SON hubs, the black aluminum end cap has two flats on it. Those are for use while assembling the hub in Germany, not for user adjustments. But sometimes a mechanic will hold the hub in a vise by those flats, and grab the other end of the hub axle with some pliers or vise grips, there being no flats on the connector end of the axle. This genius (you know, the one who thinks I'm stupid) doesn't stop to think why there are no adjustment flats on the electrical end. The brilliant mechanical wizard then turns the electrical end of the axle, in a vain attempt to loosen the bearings. Well, all this does is break the electrical connections inside the hub, making it useless for powering a light, though it will still work just fine as a front bicycle hub. It also voids the five year warrantee. You will have to send the hub to me for a complete rebuild, (assuming you want the lights to work again) which at this writing (2003) will set you back $85 plus return shipping. Call for current pricing.
The point of this poignant little morality tale is quite simple. Leave the hub alone! If you bring your bike into your local shop for a tune-up, tell the mechanic to leave the hub alone! If the mechanic thinks he knows better than anyone else about how the axle on a SON hub should feel when turned, find yourself another bike mechanic. Only if you hear a scraping sound (an extremely rare condition which means there's corrosion on the dynamo core) while turning the axle does the hub require service. And neither you nor your local shop will be able to perform that service.