Damn. NZ doesn't mess around.
Wow! Awesome ad, I wish they would recreate it for the US.
I wish they would enforce the speeding laws.
Definitely in your face messaging, but I wonder how effective ads like this really are. I mean, will people see this, identify with either character and then slow down? I doubt it. OTOH it might start a conversation around a dinner table or an office water cooler which might help change behavior. Besides, we’ll never see something that graphic on tv in the states – unless it’s part of the show (not the commercial).
Side note: the same thing is true of US tv news. Watch overseas news sometime after a terrorist bombing or war bombing. Not that I always want to see blood etc., but sometimes not showing it is a disservice to what happened.
I wonder if the creators of the ad were in cahoots with former Pittsburgher Dr. Hank Weiss
, the subject of this thread
from two years ago, advocating getting teens to stop driving.
Here's another good graphic ad from the UK from a few years back.