neat article.
somehow whatever alternative proposed/encouraged has to combat that shiny happy "independent" feeling of getting behind the wheel. I'm the last person to glorify car driving, but I remember when I bought my first one. My first thought - "I can go anywhere... anywhere at all, I just have to decide, point it, and push this little pedal with my foot..." And I was 25, so theoretically more mature and not as easily distracted.
Psychology is tricky.