Local cyclist, BikePGH board member, and Urban Velo editor, Brad Quartuccio, was interviewed alongside two other bike industry folks, Tim Parr (from Swobo) and Tim Jackson (from Masi Bikes), who “get it” in terms of the burgeoning urban bike scene in America. This interview explores the cultural shift that’s already underway in America in terms of bike riding, and what it’s going to take to get even more people on bikes.