Post Gazette: City councilman proposes bike racks with advertisements

Wednesday, January 28, 2009
By Rich Lord, Pittsburgh Post-Gazette

With Pittsburgh City Council considering new rules for businesses that want to install bicycle racks on city sidewalks, Councilman William Peduto is pushing an alternative: racks on parking meters, paid for with advertising revenue.

Today he’s inviting his council colleagues to join him in asking the Pittsburgh Parking Authority to seek proposals to put racks on the meters, using a design and business model pioneered by a San Diego-based firm, BicyclePark Media. That company could cover the cost of installing the racks, and even share revenue from 9-inch-by-12-inch ads on its product with the authority, Mr. Peduto said.

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