People for Bikes takes the Drive With Care Campaign on the Road as ‘Travel With Care’
Thanks to your support of our Indigogo campaign, we were able to get our Drive With Care message out across the city of Pittsburgh, reminding drivers that there are people on those bikes; and that those people just want to get home safely.
Now, People for Bikes has picked up the campaign and is taking it nationwide as Travel With Care and we could not be more thrilled. Bicycling.com has covered the story.
By Joe Lindsey | Bicycling.com
One of the most seductively destructive things we do as humans is to categorize other people. It’s an easy way to turn a group into an other. Thus: all BMW drivers are jerks; or all hunters are yokels; or all cyclists are scofflaws.
Reductions like this help justify everything from demands that cyclists pay a license fee for road maintenance to victim-blaming in accidents.
A new public service campaign from national advocacy group People for Bikes is pushing back against that tendency. Called Travel With Care, it’s designed to help people see cyclists as friends, neighbors, or family members rather than one-dimensional caricatures.
The campaign is based on a local initiative from Bike Pittsburgh called Drive With Care, which People for Bikes adapted for national use. The inspiration for the original campaign was a series of collisions around Pittsburgh and the public reaction afterward.
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