Someone you care about rides a bike

From behind the windshield it may look like we are all the same, but we come from all walks of life and experiences. We could be your carpenter, doctor, your child’s friend, your priest, or even one of your sports heroes. But always we are someone’s family member. That’s why we’re taking the message directly to road users that everyone needs to drive with care.

Through billboards, bus shelter ads, social media, and ads on the sides of buses we are creating more positive relationships between people driving and people biking.

Stand up for yourself and your friends and neighbors who ride by donating to BikePGH and help us continue to spread the Drive With Care message far and wide!

Here’s a preview of the campaign

Drive with Care timeline

Drive With Care Goes National

People for Bikes adopted the Drive With Care campaign and launched it nationally as Travel With Care. The Travel With Care campaign is aimed at humanizing people on bikes and encouraging better behavior among drivers and bike riders. In addition to humanizing bicyclists, the campaign’s message is built around bettering behavior by both people in cars and on bikes by asking them to travel with care and to “melt icy relations on the road.

The Drive with Care  campaign has been made possible by a generous grant from The Benter Foundation.

Special thanks to Brad Quartuccio for his photography, Wall-to-Wall Studios for the campaign creative, and Murray Horne and Amy Staggs of the Wood Street Gallery for hosting the photo shoots.