Someone you care about rides a bike
Thanks to your support we are launching the Drive With Care Campaign!
BikePGH Drive With Care Indiegogo Campaign a success!
People who ride bicycles are all around us. From behind the windshield it may look like we are all the same, but we come from all walks of life and experiences. The message needs to be taken directly to drivers that someone they care about rides a bike. There are far too many crashes and aggressive encounters that could be avoided if everyone simply recognized that all road users are people.
We reached out to the community through our first ever crowd-funding campaign, asking for contributions to help broadcast the message throughout Pittsburgh that we could be your nurse, your carpenter, your child’s friend, your priest or even one of your sports heroes. The response was an outpouring of support for the Drive With Care initiative! In a testament to the importance of safe streets for everyone and the strength of our community, we raised over $50,000 to make this project a reality.
Through billboards, bus shelter ads, video, an app and other media tactics that encourage drivers to simply drive with care, together we will create a shift in the relationship between all road users. This in turn will make everyones days better and lives safer.
Some real Pittsburghers who ride bicycles including Pittsburgh Steeler Antonio Brown:
Stand up for yourself and your friends and neighbors who bike, join Bike Pittsburgh and help get the black and gold Drive With Care message all around our city!
Click the donate button below to support this effort and keep the campaign going!
This campaign has been made possible by a generous grant from The Benter Foundation. Now it is up to us to sustain it. Please donate today.
* We will update this page with more information as the project moves forward.
Special thanks to Brad Quartuccio for his photography, and Wall-to-Wall Studios for the campaign creative.